Event guidesBett UK
Bett UK 2027 exhibitor list, dates and lead capture guide
- 20 to 22 January 2027
- ExCeL London, London
The short answer: Bett UK 2027 runs from 20 to 22 January 2027 at ExCeL London. The exhibition floor opens at 09:30 each day. The official solution provider list and floorplan are on uk.bettshow.com.
Swopi is not affiliated with Bett UK or its organizer.
Bett UK 2027 at a glance
Education technology for schools, higher education, governments and EdTech suppliers.
Exhibitor list
The official Bett UK 2027 exhibitor list
The official Bett UK site lists solution providers with stand details. The floorplan page also shows who is exhibiting.
Run by the organizer. We only link to it.
- Dates
- Wednesday to Friday, 20 to 22 January 2027 (Bett UK).
- Opening times
- Arena doors open from 08:30 or 08:45. The exhibition floor opens at 09:30 each day. The show closes at 18:00 on Wednesday and Thursday and at 17:00 on Friday (Bett UK).
- Venue
- ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL (Bett UK).
- Size in 2026
- Bett UK 2026 welcomed over 37,000 members of the global education community, including 14,000 education decision makers and 700+ exhibitors from across 130 countries (Bett UK).
- Who attends
- Schools, higher education, governments, solution providers, resellers, distributors and investors (Bett UK).
The official lead service
Bett's Connect guidelines for exhibitor organisation admins say exhibitors should scan badges of attendees who visit the stand, and to email exhibitor@bettshow.com for information on badge scanners. Check your exhibitor kit for the 2027 offer.
Badges and booths
Visitor contact details are shared with exhibitors when a badge is scanned on site, according to Bett visitor guidance. Swopi reads the printed name and company and any QR code, and also scans paper business cards.
Lead capture guide
How to capture leads at Bett UK
Scan badges and business cards with your phone. Swopi AI adds the email, phone and company, and sends each lead to HubSpot or Salesforce.
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in/clara-weber
Saved to SalesforceBefore the show
Plan who to meet
Pick the companies you want to meet from the official exhibitor list and upload them as a CSV. Swopi AI finds the job title and work email for each person and shows who is already in your CRM.
Check the organizer's terms of use before you reuse their list.
Step 1
Scan the badge
Point your phone at the badge or a business card. Swopi reads the name, title and company in any language.
Badge scanner app
Step 2
Swopi AI fills in the rest
Swopi AI adds the work email, phone, LinkedIn profile and company data to the lead from 20+ sources.
How lead enrichment works
Step 3
Send it to your CRM
Swopi sends leads to HubSpot, Salesforce, Dynamics 365, Zoho CRM and Pipedrive natively, and to 5,000+ more CRMs and apps through Zapier.
Step 4: follow up. Swopi AI writes the first email from your notes. Send it within a few days of Bett UK. AI follow-up
Tips for exhibitors at Bett UK
Plan for the earlier Friday close
Friday closes at 17:00, an hour earlier than Wednesday and Thursday. Finish notes and send leads to the CRM on Thursday evening.
Tag schools, universities and governments
Bett visitors come from schools, higher education and governments. Add a one word tag when you scan so each follow-up fits the buyer.
Use the exhibitor list before the show
Browse the official solution providers list and the floorplan to find partners and book meetings before January.
Note the product and the year group
EdTech buyers often buy for a specific year group, subject or campus. Put that detail in your note so the follow-up names the right use case.
Send the first emails on Monday, 25 January
The show ends on Friday 22 January. Send a short email that names Bett UK, the product and one next step at the start of the next week.
Bett UK cost per lead calculator
Enter what the show costs you and how many leads you expect. The calculator divides your numbers.
Cost per lead at Bett UK
$0
- Total cost
- $0
- Per qualified lead
- Add a share
Enter your costs and the leads you expect.
Every lead you lose raises this number. Swopi turns each scan into a lead with the email, phone and company, and sends it to your CRM.
See how it worksMore on budgets: what lead retrieval costs and the trade show lead capture guide.
Bett UK 2027 questions
When is Bett UK 2027?
Bett UK 2027 runs from Wednesday 20 to Friday 22 January 2027 at ExCeL London, according to Bett UK.
Where is Bett UK 2027?
At ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL (Bett UK).
What are the Bett UK 2027 opening times?
The exhibition floor opens at 09:30 each day. The show closes at 18:00 on Wednesday and Thursday and at 17:00 on Friday (Bett UK).
Where can I find the Bett UK 2027 exhibitor list?
On the official solution providers page, and on the floorplan page.
How do I capture leads at Bett UK?
Scan each badge or business card with a phone app, add a short note and send the lead to your CRM the same day. Swopi does this on the phones your team already carries.
Sources
- Bett UK official site
- Bett UK visit page
- Bett UK solution providers
- Bett UK floorplan
- BESA: Bett UK 2027
Swopi is not affiliated with Bett UK or its organizer, Bett / Hyve. Swopi does not exhibit at or sponsor the show. Dates and facts as published by the organizer, checked November 2026.
Other event guides
Swopi Prospect
Turn this list into CRM-ready prospects
Import the exhibitor list into Swopi Prospect, let Swopi AI fill gaps, see who is already in your CRM, and sync before Bett UK.