Event guidesIFA Berlin
Capture every lead at IFA Berlin 2027.
- 3 to 7 September 2027
- Messe Berlin, Messedamm 22, Berlin
The short answer: At IFA Berlin 2027, scan business visitors' badges or cards at your stand, tag each lead as retailer, distributor, OEM or press, and send it to your CRM the same day. IFA also opens to private visitors, so only scan people who could buy or partner.
Swopi is not affiliated with IFA Berlin or its organizer.
IFA Berlin 2027 at a glance
Consumer electronics, home appliances, smart home and future tech.
- Dates
- 3 to 7 September 2027, with Media Days on 1 and 2 September (IFA).
- Venue
- Messe Berlin, Messedamm 22, 14055 Berlin (IFA).
- Trade visitor hours
- Friday to Tuesday from 9:30 to 18:00 (IFA).
- Visitors in 2026
- 240,000 visitors from 155 countries (IFA).
- Exhibitors in 2026
- Over 2,000 exhibitors (IFA).
The official lead service
The public IFA pages we checked do not name an official lead retrieval service or price. The IFA exhibit page points exhibitors to a Contractor Zone portal for services. Your exhibitor manual and that portal list the official offer, if there is one, so check them there.
Badges and booths
The IFA app asks users to log in with their registered email and badge ID, so IFA badges carry an ID (IFA app). Visitor badges show a name and company and carry a code for the organizer's scanner. Swopi reads the printed name and company and any QR code.
Lead capture guide
How to capture leads at IFA Berlin
Scan badges and business cards with your phone. Swopi AI adds the email, phone and company, and sends each lead to HubSpot or Salesforce.
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Saved to SalesforceStep 1
Scan the badge
Point your phone at the badge or a business card. Swopi reads the name, title and company in any language.
Badge scanner app
Step 2
Swopi AI fills in the rest
Swopi AI adds the work email, phone, LinkedIn profile and company data to the lead from 20+ sources.
How lead enrichment works
Step 3
Send it to your CRM
Swopi sends leads to HubSpot, Salesforce, Dynamics 365, Zoho CRM and Pipedrive natively, and to 5,000+ more CRMs and apps through Zapier.
Step 4: follow up. Swopi AI writes the first email from your notes. Send it within a few days of IFA Berlin. AI follow-up
Tips for exhibitors at IFA Berlin
Use the hours before private visitors arrive
Trade visitors can enter from 9:30. On Friday, private visitors enter from 12:00, and on Saturday to Tuesday from 10:00 (IFA). Friday morning is the best time for business talks.
Only scan people who could buy or partner
IFA had 240,000 visitors in 2026, and private visitors are part of that crowd. A lead list full of private visitors is not useful to sales. Ask what the person does, and scan the business contacts.
Separate press, retailers and sourcing buyers
IFA reports over 5,200 media representatives and runs IFA Global Markets, a sourcing marketplace for OEM and ODM buyers (IFA). Press, retailers and sourcing buyers need three different emails. Add a tag when you scan.
Cards in many languages
Visitors came from 155 countries in 2026. The Swopi card scanner reads paper cards in any language, and Swopi AI drafts a personal follow-up email from your note.
Send the first emails on Wednesday, 8 September
The show ends on Tuesday 7 September. Send a quick, personal email that names the product you discussed and gives one clear next step. A long brochure is less useful.
IFA Berlin cost per lead calculator
Enter what the show costs you and how many leads you expect. The calculator divides your numbers.
Cost per lead at IFA Berlin
$0
- Total cost
- $0
- Per qualified lead
- Add a share
Enter your costs and the leads you expect.
Every lead you lose raises this number. Swopi turns each scan into a lead with the email, phone and company, and sends it to your CRM.
See how it worksMore on budgets: what lead retrieval costs and the trade show lead capture guide.
IFA Berlin 2027 questions
When is IFA Berlin 2027?
IFA Berlin 2027 runs from 3 to 7 September 2027, with Media Days on 1 and 2 September, according to IFA.
Where is IFA Berlin held?
At Messe Berlin, Messedamm 22, 14055 Berlin, Germany (IFA).
Do I need an official lead retrieval service at IFA?
We found no public page that names one or makes it a requirement. Your exhibitor manual lists the official services. A phone app that scans badges and business cards works without the organizer's rented scanner. See the event lead capture app checklist.
How do I follow up leads after IFA?
Send a short personal email that names IFA and the product you discussed, and add one next step. The follow up email guide shows a simple structure.
Sources
Swopi is not affiliated with IFA Berlin or its organizer. Swopi does not exhibit at or sponsor the show. Dates and facts as published by the organizer, checked September 2026.