Capture every lead at MEDICA 2026.
- 16 to 19 November 2026
- Düsseldorf fairground (Messe Düsseldorf), Düsseldorf
The short answer: At MEDICA 2026, scan each visitor ticket, badge or business card at your stand, note the product and the target country, and send the lead to your CRM the same day. Keep notes about business needs only. Send the first email early in the week after the fair ends on 19 November.
MEDICA 2026 for exhibitors
| Industry | Medical technology, digital health and healthcare |
|---|---|
| Dates and hours | 16 to 19 November 2026. Visitors: Monday to Wednesday from 10:00 to 18:00, Thursday from 10:00 to 16:00 (MEDICA). |
| Visitors in 2025 | 78,000 visitors from 160 countries (MEDICA facts and figures). |
| Exhibitors in 2025 | 4,821 exhibitors from 70 countries (MEDICA facts and figures). |
| Halls in 2026 | Halls 1, 3 to 7.0, 7a, 7.1, 10 to 12 and 15 to 17 (MEDICA). |
The official lead service
MEDICA offers Scan2Lead, booked through the Messe Düsseldorf Online Order System. Its page says you scan the visitor's ticket, add notes and export the leads, and that it works as the Scan2Lead SMART app on iOS and Android or on rented devices. The page gives no price, so check the order system for current terms.
The visitor badge
At MEDICA, visitor data from registration is linked to the visitor's ticket or badge, and the official Scan2Lead service scans it (MEDICA). Visitor badges show a name and company and carry a code for the organiser's scanner. Swopi reads the printed name and company and any QR code.
How to get more from your stand at MEDICA
Keep notes about business, never about patients
MEDICA visitors come from hospitals, clinics and the medical industry. Write only business facts in your notes, such as product, tender timing and country. Never write anything about a patient.
Ask which country the product is for
MEDICA counted visitors from 160 countries in 2025. Rules for medical products differ by market, so the target country is the most useful field in your note. Add it while you talk.
Plan for the early close on Thursday
Thursday closes at 16:00, two hours before the other days (MEDICA). Do a last round of note checks on Wednesday evening so no lead is left half finished.
Expect a very large hall area
The fair spreads over many halls, and COMPAMED runs next to it as a parallel event (COMPAMED). Visitors move quickly. Use a scanner that reads a paper card in any language, like the Swopi card scanner, when a badge is not to hand.
Send the first emails on Monday, 23 November
The fair ends on Thursday 19 November. Send a personal email with the product name, the market and one next step before December, so it does not get lost in year end mail.
Planning the budget? Read what lead retrieval costs and the trade show lead capture guide.
MEDICA: common questions
When is MEDICA 2026?
MEDICA 2026 runs from 16 to 19 November 2026 in Düsseldorf, according to the organiser.
Where is MEDICA held?
At the Düsseldorf fairground (Messe Düsseldorf) in Germany, in halls 1, 3 to 7.0, 7a, 7.1, 10 to 12 and 15 to 17.
Do I need Scan2Lead at MEDICA?
Scan2Lead is the organiser's offer, booked through its Online Order System. We found nothing that says you must use it. A phone app that scans badges and business cards works without the organiser's rented scanner. See the lead retrieval cost guide to compare the options.
How do I follow up leads after MEDICA?
Send a short email that names MEDICA and the product you discussed, and confirm the target market. The follow up email guide has a simple format.
Sources
- MEDICA official site
- MEDICA 2026 at a glance
- MEDICA facts and figures
- MEDICA Scan2Lead for exhibitors
- MEDICA exhibitor services
- COMPAMED Scan2Lead page (parallel event)
Swopi is not affiliated with the organiser of MEDICA. Dates and facts as published by the organiser, checked September 2026.
Other events
Every lead from MEDICA, in your CRM that evening.
Free to start. Works at every event, not only this one.