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Event guidesMEDICA

Capture every lead at MEDICA 2026.

  • 16 to 19 November 2026
  • Düsseldorf fairground (Messe Düsseldorf), Düsseldorf

The short answer: At MEDICA 2026, scan each visitor ticket, badge or business card at your stand, note the product and the target country, and send the lead to your CRM the same day. Keep notes about business needs only. Send the first email early in the week after the fair ends on 19 November.

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Swopi is not affiliated with MEDICA or its organizer.

MEDICA 2026 at a glance

Medical technology, digital health and healthcare.

Dates and hours
16 to 19 November 2026. Visitors: Monday to Wednesday from 10:00 to 18:00, Thursday from 10:00 to 16:00 (MEDICA).
Visitors in 2025
78,000 visitors from 160 countries (MEDICA facts and figures).
Exhibitors in 2025
4,821 exhibitors from 70 countries (MEDICA facts and figures).
Halls in 2026
Halls 1, 3 to 7.0, 7a, 7.1, 10 to 12 and 15 to 17 (MEDICA).

The official lead service

MEDICA offers Scan2Lead, booked through the Messe Düsseldorf Online Order System. Its page says you scan the visitor's ticket, add notes and export the leads, and that it works as the Scan2Lead SMART app on iOS and Android or on rented devices. The page gives no price, so check the order system for current terms.

Badges and booths

At MEDICA, visitor data from registration is linked to the visitor's ticket or badge, and the official Scan2Lead service scans it (MEDICA). Visitor badges show a name and company and carry a code for the organizer's scanner. Swopi reads the printed name and company and any QR code.

Lead capture guide

How to capture leads at MEDICA

Scan badges and business cards with your phone. Swopi AI adds the email, phone and company, and sends each lead to HubSpot or Salesforce.

Step 1

Scan the badge

Point your phone at the badge or a business card. Swopi reads the name, title and company in any language.

Badge scanner app
Swopi app scanner framing an event badge

Step 2

Swopi AI fills in the rest

Swopi AI adds the work email, phone, LinkedIn profile and company data to the lead from 20+ sources.

How lead enrichment works
Lead detail in the Swopi app with the email, phone and company filled in by Swopi AI

Step 3

Send it to your CRM

Swopi sends leads to HubSpot, Salesforce, Dynamics 365, Zoho CRM and Pipedrive natively, and to 5,000+ more CRMs and apps through Zapier.

Step 4: follow up. Swopi AI writes the first email from your notes. Send it within a few days of MEDICA. AI follow-up

Export to CRM in the Swopi app: Excel and CSV export, HubSpot synced, Salesforce connected

Tips for exhibitors at MEDICA

  • Keep notes about business, never about patients

    MEDICA visitors come from hospitals, clinics and the medical industry. Write only business facts in your notes, such as product, tender timing and country. Never write anything about a patient.

  • Ask which country the product is for

    MEDICA counted visitors from 160 countries in 2025. Rules for medical products differ by market, so the target country is the most useful field in your note. Add it while you talk.

  • Plan for the early close on Thursday

    Thursday closes at 16:00, two hours before the other days (MEDICA). Do a last round of note checks on Wednesday evening so no lead is left half finished.

  • Expect a very large hall area

    The fair spreads over many halls, and COMPAMED runs next to it as a parallel event (COMPAMED). Visitors move quickly. Use a scanner that reads a paper card in any language, like the Swopi card scanner, when a badge is not to hand.

  • Send the first emails on Monday, 23 November

    The fair ends on Thursday 19 November. Send a personal email with the product name, the market and one next step before December, so it does not get lost in year end mail.

MEDICA cost per lead calculator

Enter what the show costs you and how many leads you expect. The calculator divides your numbers.

Space, build, furniture, shipping

Flights, hotel, meals for the team

What the team's days at the show cost

Lead retrieval, giveaways, printing, events

Conversations you will save as leads

Your own estimate of good leads

We only add and divide your numbers. Nothing is saved or sent.

Cost per lead at MEDICA

$0

Total cost
$0
Per qualified lead
Add a share

Enter your costs and the leads you expect.

Every lead you lose raises this number. Swopi turns each scan into a lead with the email, phone and company, and sends it to your CRM.

See how it works

More on budgets: what lead retrieval costs and the trade show lead capture guide.

MEDICA 2026 questions

When is MEDICA 2026?

MEDICA 2026 runs from 16 to 19 November 2026 in Düsseldorf, according to the organizer.

Where is MEDICA held?

At the Düsseldorf fairground (Messe Düsseldorf) in Germany, in halls 1, 3 to 7.0, 7a, 7.1, 10 to 12 and 15 to 17.

Do I need Scan2Lead at MEDICA?

Scan2Lead is the organizer's offer, booked through its Online Order System. We found nothing that says you must use it. A phone app that scans badges and business cards works without the organizer's rented scanner. See the lead retrieval cost guide to compare the options.

How do I follow up leads after MEDICA?

Send a short email that names MEDICA and the product you discussed, and confirm the target market. The follow up email guide has a simple format.

Sources

Swopi is not affiliated with MEDICA or its organizer. Swopi does not exhibit at or sponsor the show. Dates and facts as published by the organizer, checked September 2026.

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