Event guidesISE
Capture every lead at ISE 2027.
- 2 to 5 February 2027
- Fira Barcelona Gran Via, L'Hospitalet de Llobregat, Barcelona
The short answer: At ISE 2027 in Barcelona, scan each visitor badge or business card at your stand, note the project and its timing, and send the lead to your CRM the same day. ISE is run by AVIXA and CEDIA, so tag each lead by role, such as integrator, consultant or end user.
Swopi is not affiliated with ISE or its organizer.
ISE 2027 at a glance
Professional audiovisual and systems integration technology.
- Dates and venue
- 2 to 5 February 2027 at Fira Barcelona Gran Via (ISE).
- Opening hours
- Tuesday to Thursday from 10:00 to 18:00, Friday from 10:00 to 16:00 (ISE opening hours).
- Attendees in 2026
- 92,176 unique attendees from 181 countries (ISE).
- Exhibitors in 2026
- 1,751 exhibitors (ISE).
- Space
- 101,000 square metres in 8 halls (ISE).
The official lead service
The ISE 2027 Event Manual lists Lead Retrieval under Exhibitor Services. The public pages we checked do not give the provider name or the price. Open the lead retrieval page in the Event Manual for the current offer.
Badges and booths
Visitor badges show a name and company and carry a code for the organizer's scanner. Swopi reads the printed name and company and any QR code.
Lead capture guide
How to capture leads at ISE
Scan badges and business cards with your phone. Swopi AI adds the email, phone and company, and sends each lead to HubSpot or Salesforce.
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Saved to SalesforceStep 1
Scan the badge
Point your phone at the badge or a business card. Swopi reads the name, title and company in any language.
Badge scanner app
Step 2
Swopi AI fills in the rest
Swopi AI adds the work email, phone, LinkedIn profile and company data to the lead from 20+ sources.
How lead enrichment works
Step 3
Send it to your CRM
Swopi sends leads to HubSpot, Salesforce, Dynamics 365, Zoho CRM and Pipedrive natively, and to 5,000+ more CRMs and apps through Zapier.
Step 4: follow up. Swopi AI writes the first email from your notes. Send it within a few days of ISE. AI follow-up
Tips for exhibitors at ISE
Friday closes two hours early
The show closes at 16:00 on Friday 5 February, while the other days close at 18:00 (ISE). Plan your last scans and your packing around that.
Know which halls open at 09:00
ISE lists halls 1, 2, 3, 8.0 and the Upper Walkway as open from 09:00 each day (ISE). If your stand is in one of them, staff it early.
Tag by buyer type
ISE is run by AVIXA and CEDIA, two groups for the audiovisual integration industry (ISE). Use a short tag for each lead, such as integrator, consultant, distributor or end user, so your follow up matches their role.
Ask for the project date
Many AV purchases are tied to a building or installation project. Put the project date in your note. With Swopi AI follow up, that note is used to draft an email that mentions what the person actually said.
Expect visitors from 181 countries
In 2026, visitors came from 181 countries (ISE). Ask each lead which language they prefer for the email and write it in the note.
ISE cost per lead calculator
Enter what the show costs you and how many leads you expect. The calculator divides your numbers.
Cost per lead at ISE
$0
- Total cost
- $0
- Per qualified lead
- Add a share
Enter your costs and the leads you expect.
Every lead you lose raises this number. Swopi turns each scan into a lead with the email, phone and company, and sends it to your CRM.
See how it worksMore on budgets: what lead retrieval costs and the trade show lead capture guide.
ISE 2027 questions
When is ISE 2027?
ISE 2027 takes place from 2 to 5 February 2027, according to ISE.
Where is ISE 2027 held?
At Fira Barcelona Gran Via, Av. Joan Carles I, 64, in L'Hospitalet de Llobregat, Spain (ISE location page).
Do I need the official lead retrieval service at ISE?
It is listed as an exhibitor service in the Event Manual. We found nothing that says you must use it. A phone app that scans badges and business cards works without the organizer's rented scanner. Check the event lead capture app checklist before you choose.
How do I follow up leads after ISE?
The show ends on Friday 5 February, so send the first emails early in the next week. Name ISE, the project you discussed and one next step. See the follow up email guide.
Sources
Swopi is not affiliated with ISE or its organizer. Swopi does not exhibit at or sponsor the show. Dates and facts as published by the organizer, checked September 2026.