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Event guidesMWC Barcelona

Capture every lead at MWC Barcelona 2027.

  • 1 to 4 March 2027
  • Fira Gran Via, L'Hospitalet de Llobregat, Barcelona

The short answer: At MWC Barcelona 2027, scan the visitor's networking badge or business card at your stand, write one line about what they need, and let the lead flow into your CRM the same day. Then send a personal follow-up email early in the week after the show ends on 4 March.

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Swopi is not affiliated with MWC Barcelona or its organizer.

MWC Barcelona 2027 at a glance

Mobile, connectivity, telecom and AI.

Dates and venue
1 to 4 March 2027 at Fira Gran Via (MWC Barcelona).
Attendees in 2026
Nearly 105,000 attendees from 207 countries and territories (GSMA).
Exhibitors in 2026
2,900 exhibitors, sponsors and partners (GSMA).
Speakers in 2026
More than 1,700 speakers, of which 40 percent were C-level (GSMA).
Government delegations in 2026
188 ministerial delegations (GSMA).

The official lead service

The MWC Barcelona entry page says the networking badge is used for lead retrieval and for access to sessions, and the pass FAQ says the badge can be scanned for lead retrieval. The exhibitor resources page points to the Online Event Manual for rules and services. Check that manual for the official scanner and its price.

Badges and booths

Visitors show a Digital Access Pass with a QR code at the perimeter. On first entry they get a printed networking badge, which is the one used for lead retrieval (MWC Barcelona). The pages we checked do not list what is printed on it. Swopi reads the printed name and company and any QR code.

Lead capture guide

How to capture leads at MWC Barcelona

Scan badges and business cards with your phone. Swopi AI adds the email, phone and company, and sends each lead to HubSpot or Salesforce.

Step 1

Scan the badge

Point your phone at the badge or a business card. Swopi reads the name, title and company in any language.

Badge scanner app
Swopi app scanner framing an event badge

Step 2

Swopi AI fills in the rest

Swopi AI adds the work email, phone, LinkedIn profile and company data to the lead from 20+ sources.

How lead enrichment works
Lead detail in the Swopi app with the email, phone and company filled in by Swopi AI

Step 3

Send it to your CRM

Swopi sends leads to HubSpot, Salesforce, Dynamics 365, Zoho CRM and Pipedrive natively, and to 5,000+ more CRMs and apps through Zapier.

Step 4: follow up. Swopi AI writes the first email from your notes. Send it within a few days of MWC Barcelona. AI follow-up

Export to CRM in the Swopi app: Excel and CSV export, HubSpot synced, Salesforce connected

Tips for exhibitors at MWC Barcelona

  • Scan the networking badge, not the phone pass

    The QR code on the Digital Access Pass is for the entry gates. The networking badge is the one made for lead retrieval. Ask visitors to show the badge and scan that one.

  • Names should be reliable

    MWC asks attendees for passport or EU ID details and a recent photo before arrival (MWC Barcelona). That is a good reason to expect real names on badges. Still, check the company spelling before the lead goes to your CRM.

  • Tag ministers, partners and buyers

    The 2026 show counted 2,900 exhibitors, sponsors and partners and 188 ministerial delegations (GSMA). Many people walking the floor are your future partners, not your buyers. One tag per lead keeps your follow up clean.

  • Expect visitors from over 200 countries and territories

    That is a lot of names, accents and card layouts. The Swopi badge scanner and card scanner read the printed name and company, so you spend the conversation talking, not typing.

  • Send the first emails on Monday, 8 March

    The show ends on Thursday 4 March. Do not wait for the weekend to pass. Write the first emails while the conversation is fresh, and use your notes so each message mentions something the person said.

MWC Barcelona cost per lead calculator

Enter what the show costs you and how many leads you expect. The calculator divides your numbers.

Space, build, furniture, shipping

Flights, hotel, meals for the team

What the team's days at the show cost

Lead retrieval, giveaways, printing, events

Conversations you will save as leads

Your own estimate of good leads

We only add and divide your numbers. Nothing is saved or sent.

Cost per lead at MWC Barcelona

$0

Total cost
$0
Per qualified lead
Add a share

Enter your costs and the leads you expect.

Every lead you lose raises this number. Swopi turns each scan into a lead with the email, phone and company, and sends it to your CRM.

See how it works

More on budgets: what lead retrieval costs and the trade show lead capture guide.

MWC Barcelona 2027 questions

When is MWC Barcelona 2027?

MWC Barcelona 2027 runs from 1 to 4 March 2027, according to the organizer.

Where is MWC Barcelona held?

At Fira Gran Via, Av. Joan Carles I, 64, in L'Hospitalet de Llobregat, next to Barcelona (MWC Barcelona).

Do I need the official lead retrieval at MWC Barcelona?

The organizer offers lead retrieval through the networking badge. We found nothing on its public pages that makes it a requirement. Read your Online Event Manual for the official service and price. See the lead retrieval cost guide to compare it with a phone app.

How do I follow up leads after MWC Barcelona?

Write a short email that names MWC and the topic you discussed, and ask for one small next step. The follow up email guide shows a simple format.

Sources

Swopi is not affiliated with MWC Barcelona or its organizer. Swopi does not exhibit at or sponsor the show. Dates and facts as published by the organizer, checked September 2026.

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