Event guidesHannover Messe
Capture every lead at Hannover Messe 2027.
- 5 to 8 April 2027
- Hannover Exhibition Grounds (Messegelände), Hannover
The short answer: At Hannover Messe 2027, scan each visitor ticket, badge or business card at your stand, write the technical question in a note, and send the lead to your CRM the same day. The show is only four days, so send your follow-up emails early in the week after it ends on 8 April.
Swopi is not affiliated with Hannover Messe or its organizer.
Hannover Messe 2027 at a glance
Industrial technology, automation, energy and digital industries.
- Dates and hours
- 5 to 8 April 2027, Monday to Thursday from 9:00 to 18:00 (Hannover Messe).
- Format change
- The 2027 edition is shorter, four days, with Spain as partner country (Industrial Production).
- Visitors in 2026
- About 110,000 visitors, around 40 percent from abroad (Deutsche Messe).
- Exhibitors in 2026
- Approximately 3,000 exhibiting companies (Deutsche Messe).
The official lead service
Hannover Messe offers lead management for exhibitors through its exhibitor services. The 2026 exhibitor shop page describes an app that scans badges, tickets or business cards, with one user included in the trade show agreement. It also says the lead portal stays open four weeks after the event. Check the 2027 shop for the current terms.
Badges and booths
Visitor tickets and badges carry visitor data from registration, which the official lead app can read. Visitor badges show a name and company and carry a code for the organizer's scanner. Swopi reads the printed name and company and any QR code.
Lead capture guide
How to capture leads at Hannover Messe
Scan badges and business cards with your phone. Swopi AI adds the email, phone and company, and sends each lead to HubSpot or Salesforce.
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Saved to SalesforceStep 1
Scan the badge
Point your phone at the badge or a business card. Swopi reads the name, title and company in any language.
Badge scanner app
Step 2
Swopi AI fills in the rest
Swopi AI adds the work email, phone, LinkedIn profile and company data to the lead from 20+ sources.
How lead enrichment works
Step 3
Send it to your CRM
Swopi sends leads to HubSpot, Salesforce, Dynamics 365, Zoho CRM and Pipedrive natively, and to 5,000+ more CRMs and apps through Zapier.
Step 4: follow up. Swopi AI writes the first email from your notes. Send it within a few days of Hannover Messe. AI follow-up
Tips for exhibitors at Hannover Messe
Use the four days well
The 2027 show runs Monday to Thursday, from 9:00 to 18:00 (Hannover Messe). There is little time to catch up later. Scan during the conversation and write your notes in the evening while you remember them.
Write the technical question in the note
Visitors at an industrial show often ask specific questions about a machine, an interface or a standard. Put the question in the note. Then the follow-up email can answer it, and Swopi AI follow up uses the note to draft that email.
Export before the official portal closes
The 2026 shop page says the official lead portal is deleted four weeks after the event (Hannover Messe shop). Whatever tool you use, move your leads into your CRM well before that date.
Expect an international crowd
About 40 percent of visitors in 2026 came from abroad, mainly from China, Brazil, the United States, Japan and South Korea (Deutsche Messe). Spain is the 2027 partner country, so expect more Spanish speaking visitors too. A card scanner that reads any language helps.
Send the first emails on Monday, 12 April
The show ends on Thursday 8 April. Send a short, personal email that names Hannover Messe and the question you discussed, with one clear next step.
Hannover Messe cost per lead calculator
Enter what the show costs you and how many leads you expect. The calculator divides your numbers.
Cost per lead at Hannover Messe
$0
- Total cost
- $0
- Per qualified lead
- Add a share
Enter your costs and the leads you expect.
Every lead you lose raises this number. Swopi turns each scan into a lead with the email, phone and company, and sends it to your CRM.
See how it worksMore on budgets: what lead retrieval costs and the trade show lead capture guide.
Hannover Messe 2027 questions
When is Hannover Messe 2027?
Hannover Messe 2027 runs from 5 to 8 April 2027, Monday to Thursday, according to the organizer.
Where is Hannover Messe held?
At the Hannover Exhibition Grounds (Messegelände), 30521 Hannover, Germany.
Do I need the official lead management app at Hannover Messe?
It is offered as an exhibitor service, and we found nothing that makes it a requirement. A phone app that scans badges, tickets and business cards works without the organizer's rented scanner. Our lead retrieval cost guide explains how to compare.
How do I follow up leads after Hannover Messe?
Answer the visitor's technical question in the first email, name the show, and offer one next step such as a short call. The follow up email guide shows a simple structure.
Sources
- Hannover Messe opening hours
- Hannover Messe exhibitor lead management
- Hannover Messe 2026 exhibitor shop: lead management
- Deutsche Messe: Hannover Messe 2026 results
- Industrial Production: Hannover Messe 2026 follow up report
Swopi is not affiliated with Hannover Messe or its organizer. Swopi does not exhibit at or sponsor the show. Dates and facts as published by the organizer, checked September 2026.