Event guidesDMEXCO
Capture every lead at DMEXCO 2027.
- 22 and 23 September 2027
- Koelnmesse, Halls 6 to 8 and Congress Centre North, Cologne
The short answer: DMEXCO 2027 lasts two days, so capture every lead on the spot. Scan badges or business cards with a phone app, tag each person as brand, agency or tech vendor, and send the lead to your CRM the same day. Send the first email on the Monday after the show, 27 September.
Swopi is not affiliated with DMEXCO or its organizer.
DMEXCO 2027 at a glance
Digital marketing, advertising technology and media.
- Dates and venue
- 22 and 23 September 2027 at Koelnmesse, Halls 6 to 8 and Congress Centre North (DMEXCO).
- Opening hours
- Wednesday from 9:00 to 18:30, Thursday from 9:00 to 17:30 (DMEXCO).
- Expected visitors
- 40,000 business visitors expected (DMEXCO exhibitor page).
- Brands and speakers
- The organizer lists 680 or more exhibiting brands and 850 or more speakers (DMEXCO exhibitor page).
- Tickets
- Tickets are digital only and used through the DMEXCO app (DMEXCO).
The official lead service
DMEXCO's 2026 lead booklet describes leads in its Digital Event Platform. Exhibitors can scan the badge QR code of visitors on site, and leads then appear in the Leads section of the company profile. The booklet gives no price. It says to ask the organizer's sales team.
Badges and booths
DMEXCO tickets are digital and personal, used through the DMEXCO app, and the lead booklet describes scanning the visitor's badge QR code on site. Swopi reads the printed name and company and any QR code.
Lead capture guide
How to capture leads at DMEXCO
Scan badges and business cards with your phone. Swopi AI adds the email, phone and company, and sends each lead to HubSpot or Salesforce.
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in/clara-weber
Saved to SalesforceStep 1
Scan the badge
Point your phone at the badge or a business card. Swopi reads the name, title and company in any language.
Badge scanner app
Step 2
Swopi AI fills in the rest
Swopi AI adds the work email, phone, LinkedIn profile and company data to the lead from 20+ sources.
How lead enrichment works
Step 3
Send it to your CRM
Swopi sends leads to HubSpot, Salesforce, Dynamics 365, Zoho CRM and Pipedrive natively, and to 5,000+ more CRMs and apps through Zapier.
Step 4: follow up. Swopi AI writes the first email from your notes. Send it within a few days of DMEXCO. AI follow-up
Tips for exhibitors at DMEXCO
Two days means no time to catch up
DMEXCO 2027 runs Wednesday and Thursday only (DMEXCO). Scan during the conversation. Write your notes in the evening of day one so the second day starts clean.
Follow the opt in rule for the official leads
The DMEXCO booklet says to always create a new report before contacting leads, because that is the way to contact them with a valid opt in (DMEXCO lead booklet). Read the rules for your own scans too, and always say in the email where you met.
Tag brands, agencies and tech vendors
DMEXCO is a marketing and technology show with many agencies and vendors next to brands. A brand buyer, an agency partner and a competitor need different emails. Add a one word tag when you scan, and name the event in the lead. Swopi attaches the event name to each lead in your CRM.
Expect German and English
The show is in Cologne, and many visitors will come from the German speaking region. Ask which language they prefer, and note it. Then write the follow-up email in that language.
Send the first emails on Monday, 27 September
The show ends on Thursday 23 September. Keep it short: the topic you discussed and one next step, not a long pitch. Our follow up email guide has a simple format.
DMEXCO cost per lead calculator
Enter what the show costs you and how many leads you expect. The calculator divides your numbers.
Cost per lead at DMEXCO
$0
- Total cost
- $0
- Per qualified lead
- Add a share
Enter your costs and the leads you expect.
Every lead you lose raises this number. Swopi turns each scan into a lead with the email, phone and company, and sends it to your CRM.
See how it worksMore on budgets: what lead retrieval costs and the trade show lead capture guide.
DMEXCO 2027 questions
When is DMEXCO 2027?
DMEXCO 2027 takes place on 22 and 23 September 2027, according to the organizer. The 2026 edition was held on 23 and 24 September 2026, so the next one is in 2027.
Where is DMEXCO held?
At Koelnmesse in Cologne, Germany, in Halls 6 to 8 and Congress Centre North (DMEXCO).
Do I need the official lead tool at DMEXCO?
The organizer offers lead scanning in its Digital Event Platform. We found nothing that says you must use it. A phone app that scans badges and business cards works without the organizer's rented scanner. See the lead retrieval cost guide.
How do I follow up leads after DMEXCO?
Send a short personal email within a few days that names DMEXCO and the topic you discussed. Follow the organizer's opt in rule for leads that come from its platform.
Sources
- DMEXCO official site
- Plan your visit at DMEXCO 2027
- DMEXCO 2027 exhibitor information
- DMEXCO lead generation and reporting booklet, 2026
Swopi is not affiliated with DMEXCO or its organizer. Swopi does not exhibit at or sponsor the show. Dates and facts as published by the organizer, checked September 2026.