Event guidesPackaging Innovations & Empack
Packaging Innovations & Empack 2027 exhibitor list, dates and lead capture guide
- 24 to 25 February 2027
- NEC Birmingham, Birmingham
The short answer: Packaging Innovations & Empack 2027 runs on 24 and 25 February 2027 at NEC Birmingham, UK. It is open 10:00 to 17:00 on Wednesday and 10:00 to 16:00 on Thursday. The official exhibitor list and floor plan are on packagingbirmingham.com.
Swopi is not affiliated with Packaging Innovations & Empack or its organizer.
Packaging Innovations & Empack 2027 at a glance
Packaging design and materials, packaging machinery, automation, contract packing and fulfilment.
Exhibitor list
The official Packaging Innovations & Empack 2027 exhibitor list
The organizer's event app also has the exhibitor list, the agenda and a map of the show floor.
Run by the organizer. We only link to it.
- Dates and hours
- Wednesday 24 February, 10:00 to 17:00, and Thursday 25 February, 10:00 to 16:00 (Packaging Innovations & Empack).
- Venue
- NEC Birmingham, Halls 6 to 9 (the NEC). Some organizer pages say Halls 6 to 8, so check your hall in the exhibitor portal.
- Three shows in one
- Packaging Innovations, Empack and Contract Pack & Fulfilment run together under one ticket (Packaging Innovations & Empack).
- Expected size
- 8,000+ industry professionals, 500+ exhibitors and 120+ talks (the NEC).
- Tickets
- General admission is free. The event is for visitors aged 16 and over (the NEC).
The official lead service
The organizer includes a badge scanning tool and smart badge readers in its exhibitor packages, with leads downloaded after the show from the exhibitor portal (FAQ). Check which tools your package includes before the show.
Badges and booths
Visitor badges carry a QR code for the organizer's scanner. Swopi reads the printed name and company and any QR code, and also scans paper business cards.
Lead capture guide
How to capture leads at Packaging Innovations & Empack
Scan badges and business cards with your phone. Swopi AI adds the email, phone and company, and sends each lead to HubSpot or Salesforce.
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in/clara-weber
Saved to SalesforceBefore the show
Plan who to meet
Pick the companies you want to meet from the official exhibitor list and upload them as a CSV. Swopi AI finds the job title and work email for each person and shows who is already in your CRM.
Check the organizer's terms of use before you reuse their list.
Step 1
Scan the badge
Point your phone at the badge or a business card. Swopi reads the name, title and company in any language.
Badge scanner app
Step 2
Swopi AI fills in the rest
Swopi AI adds the work email, phone, LinkedIn profile and company data to the lead from 20+ sources.
How lead enrichment works
Step 3
Send it to your CRM
Swopi sends leads to HubSpot, Salesforce, Dynamics 365, Zoho CRM and Pipedrive natively, and to 5,000+ more CRMs and apps through Zapier.
Step 4: follow up. Swopi AI writes the first email from your notes. Send it within a few days of Packaging Innovations & Empack. AI follow-up
Tips for exhibitors at Packaging Innovations & Empack
Plan for a short second day
Thursday closes at 16:00, an hour earlier than Wednesday. Finish your notes and send leads to the CRM on Wednesday evening.
Tag the show the visitor came for
Visitors come for packaging materials, machinery or contract packing. Add one tag when you scan so each lead gets the right follow-up.
Ask about the project, not only the product
Packaging buyers often plan around a launch, a new line or a material change. Note the project and its timing in a few words while you talk.
Use the exhibitor list before the show
Find partners and suppliers on the official exhibitor list and set meetings before you travel to Birmingham.
Send the first emails on Monday, 1 March
The show ends on Thursday 25 February. Send a short email that names the show, the project and one next step at the start of the next week.
Packaging Innovations & Empack cost per lead calculator
Enter what the show costs you and how many leads you expect. The calculator divides your numbers.
Cost per lead at Packaging Innovations & Empack
$0
- Total cost
- $0
- Per qualified lead
- Add a share
Enter your costs and the leads you expect.
Every lead you lose raises this number. Swopi turns each scan into a lead with the email, phone and company, and sends it to your CRM.
See how it worksMore on budgets: what lead retrieval costs and the trade show lead capture guide.
Packaging Innovations & Empack 2027 questions
When is Packaging Innovations & Empack 2027?
On Wednesday 24 and Thursday 25 February 2027. Opening times are 10:00 to 17:00 on Wednesday and 10:00 to 16:00 on Thursday, according to the organizer.
Where is Packaging Innovations & Empack held?
At the NEC in Birmingham, UK. The NEC lists Halls 6, 7, 8 and 9. Some organizer pages say Halls 6 to 8, so check your hall in the exhibitor portal.
Where can I find the Packaging Innovations & Empack 2027 exhibitor list?
On the official site at packagingbirmingham.com, and in the official event app.
Is Packaging Innovations & Empack free to attend?
General admission is free, according to the NEC. The event is for visitors aged 16 and over.
How do I capture leads at Packaging Innovations & Empack?
Scan each badge or business card with a phone app, add a short note and send the lead to your CRM the same day. Swopi does this on the phones your team already carries.
Sources
- Packaging Innovations & Empack official site
- Exhibitor list
- Floor plan
- Organizer FAQ
- The NEC: Packaging Innovations & Empack
Swopi is not affiliated with Packaging Innovations & Empack or its organizer, Easyfairs. Swopi does not exhibit at or sponsor the show. Dates and facts as published by the organizer, checked October 2026.
Other event guides
Swopi Prospect
Turn this list into CRM-ready prospects
Import the exhibitor list into Swopi Prospect, let Swopi AI fill gaps, see who is already in your CRM, and sync before Packaging Innovations & Empack.