Capture every lead at Dreamforce 2027.
- 21 to 23 September 2027
- Moscone Center, San Francisco
The short answer: At Dreamforce 2027, scan each badge or business card at your stand, write which Salesforce product the person uses, and send the lead to your CRM the same day. Many visitors already work in Salesforce, so a lead that arrives there with clean fields is easy to act on.
Dreamforce 2027 for exhibitors
| Industry | CRM, sales, marketing, AI and the Salesforce ecosystem |
|---|---|
| Dates | 21 to 23 September 2027, in San Francisco and on Salesforce+ (Salesforce). |
| Venue | Moscone North, South and West in San Francisco, as used for the 2026 edition (Moscone Center). |
| Attendees in 2025 | Nearly 50,000 attendees from over 150 countries, according to local press (Hoodline). |
The official lead service
We could not find a named official lead retrieval service or price on the public Dreamforce pages. Sponsors and exhibitors get their services through the Salesforce events sponsor materials, so check your sponsor guide or your Salesforce events contact for the official scanner.
The visitor badge
Visitor badges show a name and company and carry a code for the organiser's scanner. Swopi reads the printed name and company and any QR code.
How to get more from your stand at Dreamforce
Your prospects already live in Salesforce
Dreamforce is Salesforce's flagship conference, so many visitors are admins, developers and sales leaders who use it every day. Swopi has a native Salesforce integration that fills standard fields and attaches the event name, so the lead does not arrive as a plain note.
Ask which product the person runs
Write the product or cloud they use, and the problem they mentioned, in the note. This turns a name and a company into a lead your sales team can call with a real reason.
Tag partners, customers and prospects
Many sponsors and vendors are also on the floor as visitors. Separate a partner from a buyer with one tag when you scan, so nobody gets a sales email meant for a prospect.
Expect a big crowd across three buildings
The 2025 show drew nearly 50,000 attendees (Hoodline), and the 2026 edition used Moscone North, South and West (Moscone Center). People rarely walk back. Scan during the first conversation.
Send the first emails on Monday, 27 September
The show ends on Thursday 23 September. San Francisco is on Pacific time, nine hours behind Central Europe, so schedule the emails to land in the morning of the reader's time zone.
Planning the budget? Read what lead retrieval costs and the trade show lead capture guide.
Dreamforce: common questions
When is Dreamforce 2027?
Dreamforce 2027 runs from 21 to 23 September 2027, according to Salesforce. Dreamforce 2026 already took place, on 15 to 17 September 2026.
Where is Dreamforce held?
In San Francisco. The 2026 edition was at the Moscone Center (Moscone Center), and the 2027 FAQ also names Moscone Center. Confirm your exact building in your sponsor guide.
Do I need the official lead retrieval at Dreamforce?
We found nothing public that makes it a requirement, and no public price. Your sponsor guide lists the official service. A phone app that scans badges and business cards works without the organiser's rented scanner. See the lead retrieval cost guide.
How do I follow up leads after Dreamforce?
Send a short personal email that names Dreamforce and the Salesforce topic you discussed, with one next step. Our follow up email guide has a simple format.
Sources
- Dreamforce 2027 page
- Dreamforce FAQ
- Moscone Center: Dreamforce 2026
- Hoodline: Dreamforce 2025 attendance
Swopi is not affiliated with the organiser of Dreamforce. Dates and facts as published by the organiser, checked September 2026.
Other events
Every lead from Dreamforce, in your CRM that evening.
Free to start. Works at every event, not only this one.