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Event guidesDreamforce

Capture every lead at Dreamforce 2027.

  • 21 to 23 September 2027
  • Moscone Center, San Francisco

The short answer: At Dreamforce 2027, scan each badge or business card at your stand, write which Salesforce product the person uses, and send the lead to your CRM the same day. Many visitors already work in Salesforce, so a lead that arrives there with clean fields is easy to act on.

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Swopi is not affiliated with Dreamforce or its organizer.

Dreamforce 2027 at a glance

CRM, sales, marketing, AI and the Salesforce ecosystem.

Dates
21 to 23 September 2027, in San Francisco and on Salesforce+ (Salesforce).
Venue
Moscone North, South and West in San Francisco, as used for the 2026 edition (Moscone Center).
Attendees in 2025
Nearly 50,000 attendees from over 150 countries, according to local press (Hoodline).

The official lead service

We could not find a named official lead retrieval service or price on the public Dreamforce pages. Sponsors and exhibitors get their services through the Salesforce events sponsor materials, so check your sponsor guide or your Salesforce events contact for the official scanner.

Badges and booths

Visitor badges show a name and company and carry a code for the organizer's scanner. Swopi reads the printed name and company and any QR code.

Lead capture guide

How to capture leads at Dreamforce

Scan badges and business cards with your phone. Swopi AI adds the email, phone and company, and sends each lead to HubSpot or Salesforce.

Step 1

Scan the badge

Point your phone at the badge or a business card. Swopi reads the name, title and company in any language.

Badge scanner app
Swopi app scanner framing an event badge

Step 2

Swopi AI fills in the rest

Swopi AI adds the work email, phone, LinkedIn profile and company data to the lead from 20+ sources.

How lead enrichment works
Lead detail in the Swopi app with the email, phone and company filled in by Swopi AI

Step 3

Send it to your CRM

Swopi sends leads to HubSpot, Salesforce, Dynamics 365, Zoho CRM and Pipedrive natively, and to 5,000+ more CRMs and apps through Zapier.

Step 4: follow up. Swopi AI writes the first email from your notes. Send it within a few days of Dreamforce. AI follow-up

Export to CRM in the Swopi app: Excel and CSV export, HubSpot synced, Salesforce connected

Tips for exhibitors at Dreamforce

  • Your prospects already live in Salesforce

    Dreamforce is Salesforce's flagship conference, so many visitors are admins, developers and sales leaders who use it every day. Swopi has a native Salesforce integration that fills standard fields and attaches the event name, so the lead does not arrive as a plain note.

  • Ask which product the person runs

    Write the product or cloud they use, and the problem they mentioned, in the note. This turns a name and a company into a lead your sales team can call with a real reason.

  • Tag partners, customers and prospects

    Many sponsors and vendors are also on the floor as visitors. Separate a partner from a buyer with one tag when you scan, so nobody gets a sales email meant for a prospect.

  • Expect a big crowd across three buildings

    The 2025 show drew nearly 50,000 attendees (Hoodline), and the 2026 edition used Moscone North, South and West (Moscone Center). People rarely walk back. Scan during the first conversation.

  • Send the first emails on Monday, 27 September

    The show ends on Thursday 23 September. San Francisco is on Pacific time, nine hours behind Central Europe, so schedule the emails to land in the morning of the reader's time zone.

Dreamforce cost per lead calculator

Enter what the show costs you and how many leads you expect. The calculator divides your numbers.

Space, build, furniture, shipping

Flights, hotel, meals for the team

What the team's days at the show cost

Lead retrieval, giveaways, printing, events

Conversations you will save as leads

Your own estimate of good leads

We only add and divide your numbers. Nothing is saved or sent.

Cost per lead at Dreamforce

$0

Total cost
$0
Per qualified lead
Add a share

Enter your costs and the leads you expect.

Every lead you lose raises this number. Swopi turns each scan into a lead with the email, phone and company, and sends it to your CRM.

See how it works

More on budgets: what lead retrieval costs and the trade show lead capture guide.

Dreamforce 2027 questions

When is Dreamforce 2027?

Dreamforce 2027 runs from 21 to 23 September 2027, according to Salesforce. Dreamforce 2026 already took place, on 15 to 17 September 2026.

Where is Dreamforce held?

In San Francisco. The 2026 edition was at the Moscone Center (Moscone Center), and the 2027 FAQ also names Moscone Center. Confirm your exact building in your sponsor guide.

Do I need the official lead retrieval at Dreamforce?

We found nothing public that makes it a requirement, and no public price. Your sponsor guide lists the official service. A phone app that scans badges and business cards works without the organizer's rented scanner. See the lead retrieval cost guide.

How do I follow up leads after Dreamforce?

Send a short personal email that names Dreamforce and the Salesforce topic you discussed, with one next step. Our follow up email guide has a simple format.

Sources

Swopi is not affiliated with Dreamforce or its organizer. Swopi does not exhibit at or sponsor the show. Dates and facts as published by the organizer, checked September 2026.

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